Real Estate Blog Exclusivity

I heard about a blog membership that is by invitation-only. I found this to be a very interesting strategy for marketing. So this particular blog covers the world of professional men’s clothing—starting out as a “GQ for lawyers,” telling attorneys what is the latest fashion for their profession and where [...]

Structure of a Real Estate Blog Post

Blogs are a highly effective marketing tool for Realtors®. One of the biggest barriers Realtors have to overcome is their own way of thinking (thinking that blogs cannot possibly help boost real estate business). A real estate business blog can increase your sales, build credibility and bring visitors back to [...]

Top-Selling Indie Author Shares 4 Tips for Marketing Your Book

Posted on 06/11/2013
in Misc.
by Kristie Lorette McCauley

Building a Following is a Marathon, Not a Sprint, Says Corporate Exec-Turned-Novelist If you want people to read your book, you have to be more than a talented storyteller or researcher – you will need plenty of persistence, says Darlene Quinn, a 75-year-old award-winning novelist whose passion for the written word [...]

Blog Post Article Round Up

Business owners often wear multiple hats. They can be responsible for marketing, finances, and big decisions. They don’t have time to find blogs or publications to get ideas or guidance. Nor do they have time to sort through all of the content, because let’s be honest, there is so much [...]

The One Element Every Real Estate Marketing Piece Needs: A Call to Action

Posted on 06/03/2013
in Real Estate Marketing
by Kristie Lorette McCauley

Every real estate marketing piece contains some kind of call to action—or at least it should. The call to action (also known in marketing speak as a CTA) tells prospects and clients what you want them to do after reading your marketing piece. Whether it is an email blast telling [...]

Formatting Real Estate Marketing Copy to Fit the Piece

Posted on 05/31/2013
in Real Estate Marketing
by Kristie Lorette McCauley

While marketing is not an exact science, when you write copy for your real estate marketing materials, there are some guidelines you can follow. The content that you include depends on the type of marketing piece you are writing. No matter what type of marketing piece you’re writing, the Real [...]

Types of Marketing Content Real Estate Agents Use

Posted on 05/29/2013
in Real Estate Marketing
by Kristie Lorette McCauley

When you think about marketing your real estate business, specific types of marketing content probably springs to mind. It is a given that you need a website. Additionally, you know the copy and the content on the site has to be so compelling that it moves your visitors to take [...]

An Interview with Eric Maisel

Posted on 04/17/2013
in Uncategorized
by Kristie Lorette McCauley

Eric Maisel is the author of Making Your Creative Mark and twenty other creativity titles including Mastering Creative Anxiety, Brainstorm, Creativity for Life, and Coaching the Artist Within. America’s foremost creativity coach, he is widely known as a creativity expert who coaches individuals and trains creativity coaches through workshops and [...]