How long have you been a marketing copy and content expert?
It all started in 1996 when I graduated from my undergrad and started working with Merrill Lynch as a specialist in the mortgage and credit area. My job was to educate financial advisors and their clients on the mortgage and credit products that Merrill offered at the time. I relished in the portions of my job that allowed me to work with the financial advisors in crafting messages that were compelling enough for a client to start the mortgage or credit process with the company. At the time, it was crafting messages to illustrate to clients why our mortgage products were better than any other, why refinancing their home was going to put them in a better financial situation or why consolidating their debt could be the key to their financial freedom.
The problem was that the long hours on the road as a road warrior, running around to my 16 different Merrill Lynch offices spread out across Southwest and Southeast South Florida was literally making me sick to my stomach. After some health issues that even the stomach doctor could only attribute to “stress,” I knew it was time to take a leap of faith into self-employment.
It was here that my marketing journey truly began because I was now the sole proprietor of a business that I was responsible for doing everything for, from crafting compelling marketing pieces to answering the phone and cleaning the office bathroom.
After I sold this business four years later, I ended up returning to corporate America, working in marketing for a commercial mortgage company and finally a real estate attorney and title company.
My entrepreneurial soul finally won out a few years later when I turned to my true passion in life and work, which is writing. I combined my love for writing with my marketing degree, experience and knowledge to help others craft the right marketing messages and content to attract clients to their own businesses.
In short, I have been working in marketing and writing for the past 14 years in some way, shape or form.
Who are your clients?
I work with small business owners and entrepreneurs who struggle to market their business effectively to attract the right clients on a consistent basis.
While I have worked with industries and professions that run the gamut, I specialize in:
- Real Estate
- Event Planning
- Financial Services
- Green Living
- Personal Finance
How are you different from other business and marketing writers and consultants?
What separates my service from other marketing professionals is that I only work with small businesses and I only specialize in creating marketing content and copy. I also created the Action Marketing Copy System™, which walks you through the steps of creating marketing copy that sizzles and motivates. Because of this, my clients receive proven, effective and extremely specific step-by-step information on exactly what they need to do to attract clients with their marketing copy and content. As a result, those who work with me attract more clients and make more money than they would on their own.
What is expected of me?
Creating content and the right marketing messages for your clients requires you to work closely with me on carrying out the marketing strategies and implementing the content we work together to create. While I may be the professional writer, you are the business owner and entrepreneur. I need you to provide me with the information I need to craft the most compelling marketing messages and the best content to boost your business. You have to be willing and able to use the marketing messages and content properly or all our hard work together is for nothing.
What type of businesses is this not going to work for?
Marketing is something that all businesses have to do whether big, small, with one person or thousands of employees. When used, even bad marketing is better than no marketing at all. That being said, if you are not willing to use the marketing advice, content and messages as suggested, then you are not going to reap the benefits of more clients and more money. If you are not one to do what you have to do to make your business successful, then my programs and products are not for you or your business.
What is the Action Marketing Copy System?
The Action Marketing Copy System is the guide, road map or directions, if you will, on how to craft copy and marketing messages that attract a stream of consistent clients to your business, attracts the right clients to your business and makes you more money. You can either learn the system and write your own copy or have me write the copy and content for you.
Attracting a consistent stream of the right clients to your business requires you to understand who your right clients are; the purpose of the marketing piece you are creating and how to create marketing messages and copy that compels your clients into action. Once you understand this, you have to take your own actions to implement the system. Here’s what the Action Marketing Copy System gets you to do:
1. Identify Your Clients
First, you have to know everything there is to know about the individual and group of customers you are creating the marketing message to reach. We work together to identify who the right clients are for your business, so you can learn to identify them, locate them and speak to them.
2. Focus on Your Marketing Purpose
Not only is your marketing message catered toward the clients you are trying to reach, but it may also be altered according to the type of marketing piece you are creating. In order to craft the right message for the right marketing vehicle, you have to determine the purpose for the piece. Are you trying to reach past clients that haven’t bought from you in some time by direct mail to reengage them in your business or are you asking clients to take a survey? When the purpose of your marketing piece changes, so does the content you use to send the right message.
3. Craft Your Attention Grabber
Whether it’s an email, letter in the mail or your business website, you have about 20 seconds or less to grab the attention of your prospective client. If you miss this opportunity, it may be a lost client opportunity that you never have the chance to regain. You have to learn how to create such compelling headlines, subject lines and opening content that they can’t help but to click open the message, open the envelope or read on to find out more.
4. Create a Compelling Message
Once you compel them to read more about what you have to say, then you have to deliver what you promised in the build-up with your headline, subject line or envelope teaser copy. Whether you are writing a promotional email or an article to share information with your clients and build credibility with them, if you leave them disappointed with the content, you are unlikely to gain their trust or be receptive of future marketing messages from you.
5. Package the Benefits
Slant and angle your messages and content so that it is all about them. When you shop for services, it’s all about you. When you’re selling your services, it’s all about your clients. You have to deliver copy that shows them how what you do benefits them rather than bore them with the features of your service.
6. Call on Them to Act
By the end, you have to have them so hooked that they want to act. Action can be to buy, to call you, to go to your website or a myriad of other options. You have to learn how to put actions into all of your marketing materials so that you simply tell your readers, prospects and clients what it is that you want them to do next. You are leading them to a sale.
7. Just Market It
Finally, whatever the piece is that you have created just has to get out there. You have to drop it in the mail, email it or just market it already. Sitting on your desk or in the draft folder of your inbox isn’t going to attract the right clients and make you money.
Does this system really work?
Absolutely. When you consistently inject the steps of the Action Marketing Copy System into your business, you will attract more of the right clients to your business and make more money.
Can I contact some of your former clients to see what it’s like to work with you?
Yes, I encourage you to. Visit the Testimonials page to see which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps it is someone in a similar industry to your own profession. Feel free to contact them to ask what they got from working with me and my programs.
Will I recoup my financial investment by using the content into these content programs?
Yes! When clients use the content in a consistent manner as suggested, the number of clients, sales and relationships you bring in more than cover the cost of the content package you choose. Stop and think for just a moment how much money one new client brings to your business. If you bring in just one new client from the content and marketing messaging, what is the average revenue this client brings to your business? Chances are that when you land one client, it is more than enough to cover the costs of a one-year, nine-month or three-month investment in one of the content packages. Chances are more likely that your stream of consistent clients will cover your investment in one of these packages 10 or more times over.
When you set up these content programs as part of carrying out your marketing strategy you’re moving your clients to action faster and easier than you would on your own. This also means that you are making more money than if you leave the marketing to work on its own accord. When you invest in these content packages you’re investing in results, more revenue, more profit and more clients on a consistent basis, not just marketing content and information.
Kristie, based on everything I know you’re the right marketing message and content expert for my business. What are my options for getting started with you?
Congratulations on taking the first step toward marketing your business in the right way to the right clients! I’m happy to work with you to achieve your business marketing goals.
To get started with attracting more of the right clients consistently and make more money, check out the content packages available.
OK, I know what content I need. How do we get started?
Great! Here’s what you do: Visit the content packages to get started right away. If you have a question, give my support team a call at 703.594.1677 or email my team at email@example.com and we’ll be happy to answer any questions you have. I can’t wait to get started on building your marketing messaging and content to create a path that leads your business to more clients and more income.
I’m not sure I’m ready to get started, how can I sample your work to see if it’s the right solution for me?
One way to get a feel for my work and the Action Marketing Copy System is to subscribe to the email newsletter I send out every two weeks. The email newsletter provides you with proven tips, the latest tools and powerful techniques from the Action Marketing Copy System. It is a must for any small business owner or entrepreneur who wants to attract more of the right clients and make more money on a consistent basis. Subscribe here.
You can also check out some of my writing samples on the Portfolio page of the site.
OK, I’m ready to do this for my business, but I have a couple of questions. Can I call you?
Yes, if you have a couple of questions, just email my team at mailto:firstname.lastname@example.org or call us directly at 703.594.1677 and we’ll be happy to walk you through the different options to see which package is the right one for you.